Improved design and ongoing campaign will be to boost the competitiveness of rattan furniture in domestic production. Design products that are more creative and innovative targeted importers able to attract buying interest in the world market.
The success of promotions and design improvements were mainly expected by thousands of artisans in the center of rattan products. Since the government opened the taps exports of raw rattan out of the country in 2005, a total of 320 rattan mills from 511 mills out of business.
"The policy also resulted in about 1,600 small businesses struggling because rattan flower products less competitive in world markets. Exports of rattan raw materials to make other countries, like China and Vietnam, freely made finished products,"
Formerly these countries only get half-finished goods from Indonesia. More than 80 percent of the world rattan raw materials in Indonesia. "When people talk about the cane, they must refer to Indonesia. Now, it turned around, talking rattan, it means talking about China,".
Since early 2011, a number of initiatives have been taken by the government to revive the rattan business. Asmindo among others in collaboration with the Ministry of Industry to participate in various exhibitions at home and abroad. During the year the scheduled five exhibitions at home and abroad, including in Germany, Spain, the United States, and China.
At the exhibition in Germany, last February, 12 rattan factory in Indonesia were involved. Most participants are exporters of Cirebon. "There, we were introduced to two design professor from Germany who gives knowledge of the design. The two experts will be involved in the development of rattan product design.
Related to design development, mostly artisans and exporters have been prepared. Small craftsmen who usually receives a contract claim from the factory was partially ready.
Not to dare
so far it used to accept orders from overseas product design. "The buyer or importer come alone bring a chair or table design drawings as they wish," he said.
However, rattan craftsmen not fully dare to innovate the design and shape of the finished product. They worry that the product with an unusual design that would not sell in the market. "We follow market trends, such as by making products from synthetic materials. It is in vogue market. If we make other, worry not sold," he said.
Head of Industry Office of Industry and Trade points out, the sustainability of rattan business in the region is vital for the improvement of community welfare. More than 50,000 people rely on rattan business, ranging from craftsmen to porters and drivers containers.
Meanwhile, business is now increasingly dim rattan which is marked by a decrease in export volume. Prior to 2005, 3000 rattan product export containers per month. That figure is now down to 1,200 containers per month.
The success of promotions and design improvements were mainly expected by thousands of artisans in the center of rattan products. Since the government opened the taps exports of raw rattan out of the country in 2005, a total of 320 rattan mills from 511 mills out of business.
"The policy also resulted in about 1,600 small businesses struggling because rattan flower products less competitive in world markets. Exports of rattan raw materials to make other countries, like China and Vietnam, freely made finished products,"
Formerly these countries only get half-finished goods from Indonesia. More than 80 percent of the world rattan raw materials in Indonesia. "When people talk about the cane, they must refer to Indonesia. Now, it turned around, talking rattan, it means talking about China,".
Since early 2011, a number of initiatives have been taken by the government to revive the rattan business. Asmindo among others in collaboration with the Ministry of Industry to participate in various exhibitions at home and abroad. During the year the scheduled five exhibitions at home and abroad, including in Germany, Spain, the United States, and China.
At the exhibition in Germany, last February, 12 rattan factory in Indonesia were involved. Most participants are exporters of Cirebon. "There, we were introduced to two design professor from Germany who gives knowledge of the design. The two experts will be involved in the development of rattan product design.
Related to design development, mostly artisans and exporters have been prepared. Small craftsmen who usually receives a contract claim from the factory was partially ready.
Not to dare
so far it used to accept orders from overseas product design. "The buyer or importer come alone bring a chair or table design drawings as they wish," he said.
However, rattan craftsmen not fully dare to innovate the design and shape of the finished product. They worry that the product with an unusual design that would not sell in the market. "We follow market trends, such as by making products from synthetic materials. It is in vogue market. If we make other, worry not sold," he said.
Head of Industry Office of Industry and Trade points out, the sustainability of rattan business in the region is vital for the improvement of community welfare. More than 50,000 people rely on rattan business, ranging from craftsmen to porters and drivers containers.
Meanwhile, business is now increasingly dim rattan which is marked by a decrease in export volume. Prior to 2005, 3000 rattan product export containers per month. That figure is now down to 1,200 containers per month.
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